Social Media Content

Posts made from the work the office is already doing.

New listings, closed deals, tours and market movement become branded posts and short pieces on a schedule. Everything routes through an approval step, so a person sees each piece before it publishes.

Book a 30 minute call Ask a question

Why it works

Why the output sounds like your firm.

The source is your own activity

A listing goes up, a deal closes, a permit moves. The post is built from that, with the facts pulled from the record your office already keeps.

Approval before anything publishes

Every piece queues for a person. You approve, edit or kill it from your phone, and nothing reaches a channel without that step.

A constant presence through a busy month

The queue fills on a schedule and posts across the channels you run, so the calendar stays full through the weeks the desk has the least time for it.

Our own feed

Ten styles, every one of them published on our own channels.

We keep a cookbook of post styles and draw from it so a month of content looks like a month of different ideas. Each of these is a piece we made and published for ourselves, which is where a style gets proven before a client ever pays for it. Your engagement draws from the same cookbook in your own brand.

Film Night Shift Three films set at two in the morning in a building nobody is in, shot so every light in frame is a real source, which is how the sodium glow and the exit sign end up doing all the work.

Cinematic open Title Sequence An opener built like the first thirty seconds of a show, with one figure, one slow push and a skyline at blue hour, so the piece earns a few seconds of attention before it says anything.

Ride Along, a published post in the one take style — One take **Ride Along** A single unbroken take from the driver’s seat with the road noise left in, because the setting is what tells you this is a person thinking out loud on the way somewhere.

Neon Studio, a published post in the built set style — Built set **Neon Studio** Practical neon behind the presenter and an ON AIR sign in frame, which gives the talking-head format a place to live and makes a run of them read as one show.

Payoff First, a published post in the hook structure style — Hook structure **Payoff First** The answer lands in the opening second and the reasoning follows behind it, so somebody scrolling gets the whole point before they decide whether to stay for the rest.

Studio Composite, a published post in the composite style — Composite **Studio Composite** The presenter is cut from a 4K frame and lit onto a studio backdrop with the figures beside him on a broadcast card, so a set of these carries real numbers and still looks shot.

Phone On The Table, a published post in the genuine style — Genuine **Phone On The Table** Built to read as a photo somebody actually took, with sensor noise, mild lens distortion and hand-held framing, and a caption burned on the way an auto captioner leaves it.

Editorial Data, a published post in the typographic style — Typographic **Editorial Data** One finding set in large serif type over a dark ground with the supporting sentence beneath it, which is the format that holds up when the idea is worth more than any picture would be.

Question Cover, a published post in the carousel style — Carousel **Question Cover** The cover opens on the question a buyer is already asking and the swipes answer it, so the first card does the work of the hook and the rest does the work of the argument.

Product Frame, a published post in the product style — Product **Product Frame** The product on screen carrying the whole frame with one line of caption under it, for the pieces where the thing itself is more convincing than anything we could write about it.

See the live feed Talk about yours

What you get

What a content engine includes.

Brand kit applied to every template, in your own colors and type
Post formats for new listings, closed deals, market notes and team pieces
Copy written from the record for each piece, in your voice
An approval queue you clear from a phone
Scheduling and publishing to LinkedIn, Instagram, Facebook and X
Listing and market pieces produced as stills and as short video
Engagement and reach reporting by channel
Written procedures so your own team can run the queue

How it works

How the queue gets filled.

Brand

We take your colors, type and logo and build the templates every piece renders into.

Templates

Formats go up for each kind of post you publish, and we agree which office events trigger which format.

Calibrate

The first two weeks run heavy on approvals so you correct the voice in the queue and we learn it.

Run

The queue fills on schedule, you clear it, and reporting goes out monthly against reach and engagement.

FAQ

What firms ask about content.

Do you write in our voice?

Yes. We read what the firm has already published and match it. The first two weeks are calibration and you correct us directly in the queue.

Which channels?

LinkedIn, Instagram, Facebook and X are the usual set. Publishing runs through a scheduler holding your accounts in your own name.

Does anything post without us seeing it?

No. The approval step is not optional and there is no auto-approve setting on it.

Do you handle comments and messages?

Replies and direct messages stay with your team. We surface them and can draft responses for your approval.

Show us the last ten things your office published.

Thirty minutes on what you post today, what you wish you posted, and which of your weekly events are worth a piece.

Kevin Krone, founder. Fifteen years operating institutional real estate before building AI for it.

Book 30 minutes with Kevin